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PR and Digital Marketing – the Power Couple of Brand Awareness
Digital marketing provides a solid brand foundation and press relations (PR) amplifies your brand messaging—together they are the power couple of brand awareness. Not...
Instagram Says No Vape Ads for Influencers
MENLO PARK, Calif. – Social media platform Instagram announced on Wednesday that it would no longer allow social media influencers on the platform to...
Cannabis Career Watch | New Hires and Promotions December 20, 2019
Canopy Growth Corporation has appointed David Klein to the position of chief executive officer. In his current role as executive vice president and chief...
How Successful Executives Deal with Cannabis Trade Shows
Several months back we spoke to successful cannabis executives about how they handled traveling for work. Traveling to events is only half the battle....
Creating the Perfect Budtender
Often referred to as budtenders, employees who interact directly with dispensary customers are the face of the industry. They shape the consumer experience. Managers...
High Times Teeters on Edge of Extinction
LOS ANGELES – Forty-five-year-old High Times magazine, the revered elder statesman of cannabis publications, may cease to exist within a year unless parent company...
Cannabis Career Watch | New Hires and Promotions November 29, 2019
Healthcare technology firm Gofire, Inc. appointed Joe Hodas to the position of chief executive officer, a role most recently filled by Gofire Co-founder Peter...
Banking on Financial Reform for the Cannabis Industry in 2020
For an industry that topped $10 billion in sales in 2018,
it’s hard to believe cannabis companies still rely on bags of cash to conduct
their...
How Successful Cannabis Executives Stay Organized
“It takes as much energy to wish as it does to plan.” - Eleanor Roosevelt
We all know organization is key to success, but this...
Marketing to Post-Millennials: Tips for a Disruptive Industry and Time
As technology evolves, it effects change in society and has
an impact on the way we look at things. According to futurist Ray Kurzweil, not
only...
