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Don’t Be Chevrolet: a Lesson in What NOT to Do with Your Brand
General Motors’ venerable Chevrolet brand is in danger of extinction—and if the golden goose dies, GM will have no one but itself to blame.
Founded...
October 2019 mg Magazine Cover
Kevin Murphy, CEO of Acreage Holdings, photographed by Humberto Ona III (HBilliMedia.com), for the October, 2019 issue of mg Magazine. Read the full mg...
Cannabis Job Recruiter Vangst Debuts Social Equity Program
Vangst, a leading cannabis hiring platform, has launched a social equity program for those typically shut out of the cannabis industry.
The legal cannabis industry...
Influencer Trippy Treez Is Elevating the Industry, One Follower at a Time
The Bottom Line: Model and former accountant Trippy Treez has amassed an audience of almost 300,000 on Instagram and YouTube. “I wanted to elevate...
Support Your Successful PR Strategy with a PR Toolkit
When you have a job to do, there is typically a set of tools you need to get the job done right. The same...
Akerna and Solo Sciences Partner for Seed-to-Sale Authentication Platform
DENVER – Regulatory compliance technology provider Akerna Corporation has announced a partnership with solo sciences, “developer of the world’s first cryptographically-secure cannabis product authentication...
Save the Planet with Sustainable Cannabis Packaging
Cannabis is a consumer-driven industry, and consumers have spoken: They want sustainable packaging, and they want it now.
In survey after survey worldwide, consumers have...
Cannabis Career Watch | New Hires and Promotions September 20, 2019
Several changes have been made to the Golden Leaf Holdings executive team: John Varghese, who served as interim chief executive officer after the resignation...
Teva Pharmaceutical and Cannadoc Strike a Distro Deal
HERZLIYA, Israel – Israeli medical cannabis producer Cannadoc, a subsidiary of life science company Intercure has agreed on a strategic distribution deal with Salomon,...
A Lesson for Brands, From Dog-Eat-Dog Political Campaigns
In her book Consumer Democracy: The Marketing of Politics, author Margaret Scammell makes the point politicians are marketed and sold to the public in...