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WYLD (the Power of a Brand): Encouraging an Adventurous Spirit
(WYLD is one of the companies featured in The Power of a Brand: Lessons From 20 Top Cannabis Companies, in the June issue of...
Willie’s Reserve (the Power of a Brand): Sharing, Caring, and Toking
(Willie's Reserve is one of the companies featured in The Power of a Brand: Lessons From 20 Top Cannabis Companies, in the June issue...
What Makes a Cannabis Brand? The Answer Lies Beyond the Logo
What companies have done a great job with branding?
I really like what Canna Bath Co. has done. They were having difficulties getting products into...
Weekend Unlimited (the Power of a Brand): Strategically Investing in Fun
(Weekend Unlimitied is one of the companies featured in The Power of a Brand: Lessons From 20 Top Cannabis Companies, in the June issue...
The Bright Side of the Pride Rainbow
In a survey of over 4,100 LGBT consumers by INTO, Grindr’s digital magazine, and market-research firm Brand Innovators, only 15.6 percent felt “very positively”...
Wana Brands (the Power of a Brand): Tagging the Right Message
(Wana Brands is one of the companies featured in The Power of a Brand: Lessons From 20 Top Cannabis Companies, in the June issue of...
Packaging: The First and Last Step of Brand Building
Okay, I admit it. I am looking for trouble right out of the chute. How can anything be both the first and last step?...
Toast (the Power of a Brand): Package Pride
(Toast is one of the companies featured in The Power of a Brand: Lessons From 20 Top Cannabis Companies, in the June issue of...
Prana Principle (the Power of a Brand): European Mystique
(Prana Principle is one of the companies featured in The Power of a Brand: Lessons From 20 Top Cannabis Companies, in the June issue...
Relationship Building: How to Court Your Customers
For business owners and customers alike, branding is like dating: Sometimes we think with the wrong part of our anatomy. To make a brand...
