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Dr. Chanda Macias: Championing Cannabis, Women’s Empowerment & Healthcare
“The world would look like peace if cannabis were legalized internationally,” said Chanda Macias, PhD, a biomedical researcher, medical cannabis trailblazer, and passionate advocate...
How to Get Media Coverage: PR Strategies That Work
According to Muck Rack’s State of Journalism 2024, 46 percent of journalists receive more than thirty pitches per week; 49 percent say they seldom...
7 Secrets for Successful Cannabis PR Campaigns
A strong public relations (PR) strategy can elevate a brand, strengthen consumer trust, and address the unique challenges cannabis companies face every day. But...
How 401(k) Plans Can Boost Employee Retention in the Cannabis Industry
Despite an increase in market growth, the cannabis industry continues to grapple with a stagnant job market. Over the past three years, according to...
The Key to Repeat Customers: Implementing a Dispensary Loyalty Program
Historically, customer retention at dispensaries is sub-optimal, making the issue a continuing concern for operators nationwide. A Happy Cabbage study found over a five-year...
Standard Wellness Names Tiana Arriaga Vice President of Product & Marketing
CLEVELAND -- Standard Wellness Holdings LLC, a leading multi-state cannabis operator, appointed Tiana Arriaga Vice President of Product & Marketing. In this role, she will be responsible for...
The Science of Color Psychology in Business
Using color to influence decisions is nothing new. Ancient cultures incorporated colors into spiritual rituals, healing practices, and emotional conditioning. Today, advanced tools and...
Adam Stettner is Reshaping Finance
With limited access to banking, burdensome tax policies, capital scarcity, and payment terms that don’t always fit the needs of operators, the cannabis industry...
Navigating 2025: Strategies for Thriving Amidst Risk and Competition in Cannabis
The cannabis sector is navigating heightened risks, with economic pressures, inflation and regulatory uncertainties straining operations. A reactive, “set-it-and-forget-it” mindset no longer will work...
Florida Still Attracts Cannabis Investors
Nearly every election over the past decade has changed the landscape for the cannabis industry, and 2024’s was no exception. Whether a second Trump...
