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The Science of Color Psychology in Business
Using color to influence decisions is nothing new. Ancient cultures incorporated colors into spiritual rituals, healing practices, and emotional conditioning. Today, advanced tools and...
Adam Stettner is Reshaping Finance
With limited access to banking, burdensome tax policies, capital scarcity, and payment terms that don’t always fit the needs of operators, the cannabis industry...
Navigating 2025: Strategies for Thriving Amidst Risk and Competition in Cannabis
The cannabis sector is navigating heightened risks, with economic pressures, inflation and regulatory uncertainties straining operations. A reactive, “set-it-and-forget-it” mindset no longer will work...
Florida Still Attracts Cannabis Investors
Nearly every election over the past decade has changed the landscape for the cannabis industry, and 2024’s was no exception. Whether a second Trump...
Top Cannabis PR and Marketing Agencies
Public relations (PR) and marketing are related but distinctly separate activities. Understanding how these public-facing initiatives naturally converge, overlap, and complement each other is...
Building a Bank of Trust with Communication
It’s an unfortunate fact that today we live in an age of rampant mistrust. Thanks to social media and digital communication, misinformation is easy...
The Art of Storytelling in Marketing
You know that feeling when you’re reading a book that captivates you from the jump and sucks you into the story all the way...
3 Valuable Marketing Lessons to Borrow from Mainstream CPG
As our industry continues its inevitable—yet agonizingly slow—journey toward becoming a mainstream player in the consumer packaged goods (CPG) sector, marketers in the industry...
The Future of B2B Marketing
Let’s address the elephant in the room: Some people think business-to-business (B2B) marketing is dull and tedious. Compared to consumer marketing, you’re dealing with...
11 Clever Marketing Campaigns with Serious ROI
Some marketing techniques stand the test of time. The best ones often are uncomplicated, sustainable over a long period, and deliver a hefty return...
