Planning a Social Consumption Lounge Is No Easy Task
As medical and recreational cannabis legalization continues to sweep across the United States, stakeholders are realizing profit can be made by providing a safe...
A Closer Look at Visual Merchandising Genius
The art and science of product display can exert a powerful influence on the bottom line.
In an increasingly legal industry, cannabis retail operators have...
Josephine & Billie’s: Honoring the Past While Pursuing Social Equity
National media hype surrounding a new dispensary opening typically is reserved only for when cannabis plants a big green flag somewhere audacious — like...
Superette’s Retro Bodegas are Stylishly Avant-Garde
A 2019 Harvard Business Review article titled “Why Constraints are Good for Innovation” investigated the positive influence restrictions have on creative thinking and problem-solving....
Pure Options Brings the Top Shelf to Mid-Michigan
Of all the states to watch in the United States cannabis market right now, few are as exciting as Michigan. The third-largest market by...
MSOs Target Cannabis Product Brands in Bid for Retail Dominance
Just a decade or so into North America’s adult-use cannabis experiment, we have a strong sense of where the biggest companies (multistate operators, or...
TheRealCannaBus: Giving ‘Marketing Vehicle’ a New Spin
The term “marketing vehicle” typically refers to a platform or tactic. In the case of Enlighten’s TheRealCannaBus, the phrase applies to an actual vehicle:...
How Non-Cash Payment Options Could Benefit the Cannabis Industry
Can you imagine a world where cash, not credit, is king? In this alternate universe, all the conveniences we take for granted in the...
Why Sales Growth Is Exploding at Arizona Dispensaries
Arizona began adult-use cannabis sales in January 2021 and since has become the second-highest-selling market Headset tracks (behind California). This is interesting because Arizona...
5 Ways to Convert the Canna-Curious into Canna-Loyalists
I am fortunate to work with some of the world’s most prominent scientists studying phytocannabinoids and their effects, so I see things through a...
