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Tag: 4/20 strategy
The 4/20 Shift: Why the Week Before Is Your Biggest Revenue Opportunity
While 4/20 remains the industry’s “high holy day,” savvy operators are shifting their focus. Data from 2025 shows 60 percent of holiday-period revenue is now generated in the days leading up to April 20, with sales spiking nearly 150 percent on April 18 and 19. To capture this shifting demand, dispensaries must move beyond single-day discounts. This guide explores how to leverage early SMS campaigns, community-rooted activations, and e-commerce optimization to turn a one-day celebration into a week of record-breaking growth and long-term customer loyalty.