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TheRealCannaBus: Giving ‘Marketing Vehicle’ a New Spin

The term “marketing vehicle” typically refers to a platform or tactic. In the case of Enlighten’s TheRealCannaBus, the phrase applies to an actual vehicle:...
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TheRealCannaBus is a High-Tech Dispensary on Wheels

BOWLING GREEN, Ky., and LOS ANGELES – TheRealCannaBus, Enlighten’s high-tech dispensary on wheels, will make its way across the United States this fall as...
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Digital Advertising Unlocked: Playbook for A Less Obvious Strategy

Your business is not a dispensary and you don’t touch the plant, so... You don’t want to reach cannabis consumers? Wrong. So many companies have limited...