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Tag: best practices
Start Marketing Your Cannabis Business Before You Launch
The cannabis industry is growing at a staggering rate. While there certainly is plenty of fruit left on the tree for newcomers, competition is...
9 Digital Marketing Tips for Standing Out Online
A plethora of cannabis companies dot the current online landscape. Can you really make your brand stand out, increase traffic, and attain a glowing...
Cannabis and Coronavirus: Marketing Best Practices in a Time of Crisis
We’re all in the middle of navigating the COVID-19 crisis and, in such uncharted territory, many of us are struggling with how to approach...
Leveraging the Media for Growth
When it comes to working with the media to create a strong brand, it’s essential to ask yourself “What is our brand?” While many...
Plan for Success with an Editorial Calendar
Happy New Year! Are you ready to achieve PR success in 2020? While many companies engage in the year ahead planning process at the...
PR and Digital Marketing – the Power Couple of Brand Awareness
Digital marketing provides a solid brand foundation and press relations (PR) amplifies your brand messaging—together they are the power couple of brand awareness. Not...
The Dos and Don’ts of Connecting with the Media
You have news to share and you want help telling a great story, so who are you going to call? The media.
We have...
Support Your Successful PR Strategy with a PR Toolkit
When you have a job to do, there is typically a set of tools you need to get the job done right. The same...
5 Easy Ways to Maximize Media Coverage
In recent articles, we’ve discussed how to write a media-friendly press release and what kinds of information the press will find newsworthy. Now that...
Cannabis PR Success Starts with Strategy
When you need to drive to a new destination, you look to Google Maps to help find the best route. When you want to...