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Tag: best practices
The Case for Automation
In the nascent days of the cannabis industry, pioneers relied on sheer determination and manual processes to serve patients in need. Amidst legal uncertainties,...
Breaking Up: How to Respond When an Employee Quits
The multi-billion-dollar domestic cannabis industry is relatively small with fewer than a half-million people employed. With a limited talent pool and a steep learning...
New NORML Report Provides Policymakers with Guidance on ‘Best Practices’ for Regulating Adult-Use Marijuana...
WASHINGTON, DC -- Today, the National Organization for the Reform of Marijuana Laws (NORML) released a new report examining many of the different aspects...
Cannabis Marketing 101: Meet Your Audience Where They Socialize
Understanding your target audience is key to executing effective marketing strategies and increasing brand equity. But "understanding” isn't a destination. It's a journey. For...
Is Organic the Way Forward for the Cannabis Industry?
Like every other consumed product, organic cannabis is riding a wave of interest from consumers seeking a clean and sustainable alternative to the mainstream....
How Cannabis Businesses Are Reinventing Traditional Business Rules
It’s an understatement to say it’s been a dramatic decade for the cannabis industry. We’ve all watched the rapid evolution from its humble beginnings...
Social Media Best Practices for 2021
In order to be effective at leveraging social media for business, managers must understand social media best practices constantly are evolving. This is especially...
5 Digital Advertising Tactics for Cannabis Dispensaries
As consumers increasingly shift to online ordering, click-and-collect, curbside pickup, and delivery, dispensaries must begin leveraging digital advertising options as part of their retail...
How to Leverage Your Job Experience to Launch a Cannabis Career
Anyone following the cannabis industry will tell you that it’s quickly going mainstream. It’s a sector offering a broad spectrum of employment opportunities, from...
Building and Leading Creative Teams
Becoming a leader of a newly formed marketing department one week before the nationwide COVID-19 lockdown is a less-than-ideal way to step into a...