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Tag: contributor content
How to Reach New Cannabis Consumers
With legalization sweeping across the country, the cannabis category is evolving just like any other successful mainstream market—with scale and diversity. Consumer insights company...
How History Is Painted Over
Many years ago, I worked at a major-market television station that was steeped in history. In 1928, as one of the first television stations...
For Love of the Plant: A Journey in Cannabis Cultivation
It was never my goal to get into the cannabis industry. I’m not even a stoner. I am a gardener. Big time. I spent...
How Cannabis Startups Can Stabilize Growth
It’s an open secret: Most startups run on chaos. In fact, many dismiss building a solid infrastructure and plan for growth, preferring to ride...
Marketing Cancer: Consumer Advocates Say Patients Pay the Real Price
A friend recently was diagnosed with cancer. When you first hear the “C word,” life suddenly changes. The diagnosis creates fear, confusion, uncertainty, and...
Cannabis in the Time of COVID-19: A Personal Report
In Southern California, the visible symptoms of plague are a metaphor for how residents feel. The symptoms of a fever spell—the delirium, the violence,...
Beyond the Trend: CBD-Infused Beverages Are Here to Stay
Trendy drinks come and go all the time. Over the past few years, we’ve seen the sudden rise and fall of charcoal-infused drinks, vitamin...