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Tag: Dan Serard
AI Search is Changing Cannabis SEO. Here’s How to Stay Visible
Google’s AI overviews are reshaping how cannabis brands get found online. Traditional SEO isn’t enough anymore. Here’s how GEO strategies can keep your content in front of customers — even in a zero-click world.
The Future of B2B Marketing
Let’s address the elephant in the room: Some people think business-to-business (B2B) marketing is dull and tedious. Compared to consumer marketing, you’re dealing with...
Marketing Plans That Scale with Your Business
Over the seven years since it was launched, Massachusetts-based marketing agency Cannabis Creative Group has grown into a trusted industry partner, offering tailored services...
Networking: Playing the Long Game the Right Way
The cannabis industry may be growing rapidly, but it remains a close-knit professional community where who you know matters. Ancillary businesses—also known as non-plant-touching...
Are You Using the Right E-commerce Menu?
The cannabis industry is hardly “new” anymore. The waves of adult-use legalization are more than ten years old now, and the days of cold,...
4 Ways To Beat a Saturated Market
Anyone with a cannabis brand is well aware of how crowded the market has become. Despite continued growth, there are too many brands doing...
How to Generate Hundreds of Qualified Leads
In today’s digital age, online advertising and search-engine marketing are essential tools of the marketing mix. From organic efforts such as content search engine...
Instagram vs. Cannabis: Is It Still a War Worth Fighting?
It’s no secret that Instagram has waged war on the cannabis industry. From banned hashtags and safety controls to completely shutting down accounts, the...
4 Ways Brands Can Dominate Social Media in 2022
Social media is a pillar of the marketing mix for businesses wishing to cultivate customer relationships. Facebook, Instagram, YouTube, Pinterest, LinkedIn, Snapchat, and now...