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Trade Shows: Why the Best-Laid Plans Are Subject to Change

I have attended, worked, or spoken at 190 cannabis trade shows, expos, or events. While that may sound like a lot, it’s really not...

Lift Toronto 2023 Photo Gallery

Professionals have many reasons for attending cannabis events both domestically and internationally. The obvious: expanding business into new markets, meeting clients in person, and...

How Trade Shows Can Remain Relevant

Having worked the cannabis trade show circuit for several years now, I have excellent insight into marketing via the frontline. At the height of...

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