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Tag: Featured Story
Cannabis Loyalty Programs: Strategies to Keep Customers Coming Back
Loyalty programs are no longer novelties. As dispensaries and brands vie for consumer attention in increasingly crowded markets with minuscule margins, engaging cannabis loyalty programs separate the haves from the have-nots when it comes to repeat business.
Legal Psychedelics Set to Follow Cannabis Regulatory Blueprint
Twenty-five years after Colorado legalized medical cannabis and a decade since greenlighting adult-use sales, the Centennial State made history again as one of the...
Is Your Cannabis Security System Unified? It Should Be
Businesses that operate in a cash-intensive environment are attractive targets for criminals. A recent spike in violent robberies at dispensaries across the United States...
Florida Still Attracts Cannabis Investors
Nearly every election over the past decade has changed the landscape for the cannabis industry, and 2024’s was no exception. Whether a second Trump...
Top Cannabis PR and Marketing Agencies
Public relations (PR) and marketing are related but distinctly separate activities. Understanding how these public-facing initiatives naturally converge, overlap, and complement each other is...
Don’t Bet Your Future on a Political Mirage
Donald Trump’s reelection has left the cannabis industry facing familiar questions about its future under a federal landscape that repeatedly has dangled reform without...
Top Exhibit Designs from MJBizCon 2024
mg Magazine’s List of the Most Noteworthy Booth Designs
After MJBizCon 2024, one thing was clear: Companies raised the bar with exhibit designs that were...
From Budtender to Brand President
In 2019, I left a well-paying corporate career to work as a budtender in Denver. People thought I was nuts, trading in my comfortable...
Building a Bank of Trust with Communication
It’s an unfortunate fact that today we live in an age of rampant mistrust. Thanks to social media and digital communication, misinformation is easy...
The Art of Storytelling in Marketing
You know that feeling when you’re reading a book that captivates you from the jump and sucks you into the story all the way...
