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Tag: Featured Story
NCIA Founding CEO Aaron Smith to Step Down After 15 Years
Aaron Smith will step down as NCIA’s CEO on August 15 after fifteen years leading the cannabis industry’s oldest and largest trade association.
Roll with It: Pre-Roll Market Heats Up
Infused joints and multipacks are stealing the spotlight this summer as brands lean into flavor, convenience, and consistency — proving pre-rolls are no longer an afterthought, but a powerhouse.
Gen Z Cultivators Are Growing More than Weed
Tech-native and brand-savvy, Gen Z cultivators are blending innovation with authenticity to shape a new narrative in cannabis growing.
How Women Cannabis Leaders Are Creating a More Equitable Future
Women across the cannabis industry are redefining leadership, overcoming systemic barriers, and building a more inclusive, purpose-driven future.
Cat Packer on Cannabis, Equity, and Reform
Former Los Angeles regulator Cat Packer reflects on cannabis policy, social justice, and what the industry must do to repair the harms of the drug war.
Packaging: the Trojan Horse of Cannabis Branding
Cannabis packaging is getting personal. Today's savviest brands use design to build trust, reflect values, and make the plant feel right at home in everyday life.
Why X-Rays Beat Gamma Rays for Cannabis Decontamination
X-ray decontamination offers cannabis producers a safer, more efficient, and more convenient alternative to gamma-ray methods. An MIT-educated engineer explains why.
Social Equity in Cannabis: The Promise and Pitfalls Across the U.S.
In 2019, Illinois simultaneously legalized recreational cannabis and launched a statewide social equity program aimed at equalizing access for justice-impacted individuals and marginalized groups....
Top CRMs for Cannabis Businesses
Whether courting consumers or managing wholesale accounts, CRM platforms built for cannabis offer businesses the tools they need to engage, comply, and grow.
How Growers Are Becoming the Face of the Brand
Cultivators are stepping into the spotlight to share their stories, connect with consumers, and build powerful brand loyalty through transparency and authenticity.