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Tag: Featured Story
10 Cannabis Branding Strategies That Go Beyond the Ordinary
The essence of cannabis branding is not complicated. At its most basic, a company’s or product line’s brand consists of a name, visual identity...
The Cannabist Retires From Florida
NEW YORK – Share prices for Cannabist Co. Holdings Inc. rose 5.6 percent Monday after the company announced its intention to exit the Florida...
High Spirits: Branding Cannabis Beverages the Right Way
Dry January, sober-curious, mindful drinking… The list of contemporary slang for reducing alcoholic beverage consumption grows lengthy, indicating just how devoted people are to...
Entertainment and Media’s Role in Shaping the Cannabis Industry
Changes in public depictions of the plant and those who enjoy it are playing a pivotal role in shaping consumers’ outlook and behavior. From...
The Key to Building Better Pre-Rolls
Thanks to their convenience and portability, pre-rolls are enjoying increased market share, accounting for 15.3 percent of sales in the United States and one-third...
6 Tips for Creating an Irresistible Media Kit
As public relations professionals, my team’s job is to land media coverage for our clients. To push stories forward and achieve the best possible...
Elegance and Style
After working as an art director and photo director for hip hotelier André Balazs, Alexander Farnsworth had high-minded dreams of applying his talents to...
The Financial Impact of Cannabis Rescheduling
Ever since August 2023, when the Department of Health and Human Services (HHS) recommended moving marijuana to a less-restrictive schedule under the federal Controlled...
Enhancing Email to Improve Engagement
I’m just going to be blunt: Nobody wants to read your marketing email.
Consider the average inbox. Whether the account is personal or corporate, it...
Personalizing Dispensary Sales with Artificial Intelligence
Integrating recommendation platforms driven by artificial intelligence (AI) changes the game for retailers, allowing them to leverage data to enhance the customer experience and...
