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Tag: Gen Z drinking habits
Cannabis Drinks vs. Booze for New Year’s
Younger consumers are still celebrating — they’re just drinking less alcohol. From sober-curious New Year’s Eve parties to low-dose THC spritzers replacing champagne, cannabis beverages are reshaping how people socialize. For retailers, the shift represents a rare opportunity to capture a moment historically owned by booze. Here’s what the data, culture, and operators say about selling cannabis drinks during peak celebration season.