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The Only Constant Is Change

“Change, like sunshine, can be friend or foe, blessing or curse, dawn or dusk.” —William Arthur Ward Change is the only constant. Why, then, after...

Your Packaging Doesn’t Have to Speak in Riddles

“A riddle wrapped in a mystery inside an enigma.” Sir Winston Churchill’s immortal words often arise in my mind when I’m trying to untangle a...

Sales and Marketing Are Not the Same Thing

Although often linked in job titles, company divisions, and corporate reports, sales and marketing are related, but not identical, concepts. Ultimately, the two have...

‘Meet the Cannabis Press’ Webinar Scheduled Dec. 12

SCOTTSDALE, Ariz. — Proven Media, a leading cannabis marketing communication and public relations firm and creators of acclaimed “Meet the Cannabis Press” events, today...

Radical Science

History contains ample evidence of brilliant but disturbed individuals who worked hard to earn the label “mad scientist.” Deranged sadists like the notorious Nazi...

The Peril and Promise of AI

Pandora didn’t intend to wreak havoc. Curiosity got the better of Epimetheus’s wife. She simply wanted to peek at whatever was inside a mysterious container...

You Can’t Judge a Book by Its Cover … or Can You?

“You can’t judge a book by its cover.” I can vouch for that. I’ve read some truly terrible books encased in gorgeous jackets. Sadly, I’m...

The Peculiar Origin of Internal Revenue Code Section 280E

“State-legal cannabis businesses are denied equal treatment under 280E.” So said United States Rep. Earl Blumenauer (D-OR) in mid-April as he introduced the bipartisan...

Just Open the Box Already

The cannabis industry is like Schrödinger’s cat: both legal and illegal, with its fate linked to an event that may or may not happen...

Invasion of the Market-Snatchers

Anyone who is not aware by now that big Canadian players intend to dominate the American cannabis market hasn’t been paying attention. Although, since American...

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