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Autumn still life with pumpkins, apples, cinnamon, unbranded edibles, and burgundy cannabis hardware arranged for a seasonal product display.

Seasonal Drops Give Cannabis Brands a Familiar CPG Playbook

Pumpkin spice mania has reached cannabis, but fall flavors are only part of the story. Brands and suppliers are using limited-edition flavors, colors, and collections to borrow a proven CPG tactic: create urgency, refresh crowded shelves, and experiment with new products without turning every launch into another permanent SKU.

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