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Tag: Ricardo Baca
Lights, Camera, Cannabis: Celebrities Cash In!
When consumers spend their hard-earned dollars, do they really buy into images of sweaty yet existentially handsome Matthew McConaughey trail-running through a primordial forest...
Cannabis Career Watch | New Hires and Promotions August 9, 2019
Ayr Strategies Inc. promoted Mark Pitchford to chief development officer. Pitchford previously served as Ayr’s head of cultivation and was a founding member of...
Ricardo Baca, Veteran Journalist and Agency CEO, to Keynote Sixth Annual Cannabis and Psychedelic...
BOULDER, Colorado — Veteran journalist, keynote speaker and Marketer of the Year Ricardo Baca will deliver the Media Literacy Keynote Address at the sixth annual...
City of Denver Teams With Rising Cannabis MarCom Agency to Spotlight Initiative for Expunging...
DENVER — Denver residents who have been convicted of low-level marijuana offenses can now request to have their record expunged through the city’s recently launched...
Why Cannabis and Alcohol Sales Should Never, Ever be Co-located
A recent article in the Staten Island Advance newspaper started with a seemingly random Billy Joel reference: “A bottle of red. A baggie of...
Ricardo Baca: Cannabis Is an ‘Exit Drug’ for Opioid Crisis
mg columnist Ricardo Baca recently urged a TEDx audience to hit the reset button on attitudes about cannabis. Punctuating his remarks with humor, Baca delivered...
Marijuana Is Legal! And With Legality Comes Great Responsibility
As you’ve likely realized, marijuana is legal! (For most Americans, at least.) California is beginning to settle into its first set of regulations, and...
The Bogeyman that Wasn’t
Cannabis regulators are hypocrites when it comes to social consumption.
Good journalism depends on solid relationships with sources who not only will return your calls...
Five Things Every Budtender Must Know
I still get excited in that otherwise-unremarkable moment when I’m about to walk through the front door of an unfamiliar cannabis shop. Maybe it’s...
Embracing the Next Generation of Cannabis Business Events
Standing in my Denver office in early June, it all seemed so very far away. In the weeks that followed, I would be heading...