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Tag: social media marketing
Getting High on Social Media ROI
You can smell it in the air. The cannabis industry has grown exponentially since Colorado first legalized recreational use in 2012. Industry insiders predict...
Clever Marketing Tactics and How to Leverage Them
In the spring of 2017, Lowell Herb Co. made one of the first big viral media splashes in the cannabis industry when it announced...
How to Drive Social Media Engagement with Authenticity
Experts estimate more than 55 percent of the total global population uses social media. A staggering 521 million new users joined social media channels...
Insider Tips for Social Media Success
Social media is leveling the playing field, providing reach and data previously available only to the cognoscenti. Enthusiasts of all stripes who have immersed...
MATTIO Communications Launches Confluence Agency, a Full Service Influencer Marketing Firm
NEW YORK -- MATTIO Communications, one of the longest-running and the largest cannabis marketing services firm, announced today that it has launched a full service...
21 Acronyms Every Marketer Needs to Know
Does your CTA read loud and clear? Are your KPIs on target? Did you take CPC into account when calculating the ROI on your...
10 Steps to Successful Cannabis Social Media Marketing
Be social.
It’s not enough just to show up anymore. You have to be social. Engage with followers directly. Ask them questions, respond promptly to...