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Why Cannabis Companies Need a Digital Presence
Cannabis companies work incredibly hard to cultivate their own particular branding, voice, and culture around their products. Communicating their brand effectively and authentically has...
Cannabis as Wellness: Do All Brands Need to Keep Up?
Before it became the target of racist stigma in the 1920s, cannabis enjoyed centuries of history as a spiritual, medicinal, and holistic facilitator. Today,...
How to Advertise CBD Products with Major League Baseball
Officials with Major League Baseball (MLB) recently announced they would permit league-approved CBD brands to sponsor teams starting next year. As first reported by...
How Trade Shows Can Remain Relevant
Having worked the cannabis trade show circuit for several years now, I have excellent insight into marketing via the frontline. At the height of...
Divide and Conquer the Market
At the beginning of 2022, the economy took a turn for the worse. A number of factors contributed — the end of pandemic economic...
Finding the Flower Within the Weeds
The green rush for cannabis ignited by adult-use legalization in Colorado and Washington state ten years ago has more and more companies looking to...
Adult Use Is Transforming Customer Dynamics Across the Country
As medical cannabis markets expand to include adult use, history shows demand soars. Brands and dispensaries need to move quickly to capitalize on this...
Instagram vs. Cannabis: Is It Still a War Worth Fighting?
It’s no secret that Instagram has waged war on the cannabis industry. From banned hashtags and safety controls to completely shutting down accounts, the...
Packaging: The Finishing Touch
Product packaging is an extremely important element in expressing a brand. Consumers touch and feel it, they judge it, and they form a deeper...
3 Big Marketing Missteps to Avoid in New and Emerging Markets
A patchwork of strict regulations and vague guidelines across North America has created a difficult path for marketers to navigate, one that regularly lands...
