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5 Essential Tips for Your Big Return to In-Person Conferences
The onset of the COVID-19 pandemic turned life upside down, especially when it related to work. Work-from-home became the new norm, with Zoom and...
Major League Baseball and Charlotte’s Web Ink Landmark Partnership Deal
NEW YORK – Major League Baseball (MLB) has become the first major sports league to establish a sponsorship agreement with a hemp company. Today’s...
Creating and Leveraging Quality Cannabis Photography
Imagery is one of our most compelling visual marketing tools, it’s a powerful mechanism to influence people instantly. But without the right photography, businesses...
The Key to Brand Differentiation
With decreasing stigma and a growing consumer base, demand for cannabis is spiking nationwide. While this is promising news for the industry as a...
Got Luxury Products? Target Millennials
Now is the time for cannabis brands to prioritize and engage millennials with long-term, luxury aspirations in mind. The consumer group born between 1981...
Why Cannabis Companies Need a Digital Presence
Cannabis companies work incredibly hard to cultivate their own particular branding, voice, and culture around their products. Communicating their brand effectively and authentically has...
Cannabis as Wellness: Do All Brands Need to Keep Up?
Before it became the target of racist stigma in the 1920s, cannabis enjoyed centuries of history as a spiritual, medicinal, and holistic facilitator. Today,...
How to Advertise CBD Products with Major League Baseball
Officials with Major League Baseball (MLB) recently announced they would permit league-approved CBD brands to sponsor teams starting next year. As first reported by...
How Trade Shows Can Remain Relevant
Having worked the cannabis trade show circuit for several years now, I have excellent insight into marketing via the frontline. At the height of...
Divide and Conquer the Market
At the beginning of 2022, the economy took a turn for the worse. A number of factors contributed — the end of pandemic economic...