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Brand Relations: Creating the Story
During the early days of legalization, consumers were enthusiastic about purchasing an eighth of dry flower in a baggie. Over the past decade, their...
Brand Strategies That Work
One could be forgiven for thinking the concept of branding was created in smoky Madison Avenue offices in the 1950s by iconic ad men...
How Your CBD Marketing Plan Can Cure Advertising Pain Points
In a world where people are increasingly looking for natural remedies to treat their ailments, cannabidiol (CBD) is becoming the go-to choice across numerous...
4 Ways Brands Can Dominate Social Media in 2022
Social media is a pillar of the marketing mix for businesses wishing to cultivate customer relationships. Facebook, Instagram, YouTube, Pinterest, LinkedIn, Snapchat, and now...
5 Best Digital Marketing Trends to Tap This Year
Venture capitalists are showing serious interest in the cannabis industry, and for good reason. The majority of Americans support legalization. New York, New Mexico,...
Data Analysis: The Consumer Demographics Driving Sales
As legal cannabis becomes increasingly accessible and popular in North America, more brands and retailers are trying to gain precise insights into who their...
A Targeted Approach to Cannabis Consumer Marketing
If the Hollywood stereotype of a typical cannabis consumer ever has been accurate, it certainly isn’t anymore. Over the past fifteen years, the social...
Exhibits, Booth Space, and Other Trade Show Expenses
The United States claims the global title when it comes to conference and exhibition space, with an aggregate of 73.7 million square feet, according...
3 Ways to Break Cannabis Stigmas
Consumption has climbed to record rates in the U.S., but many consumers still harbor dated cannabis stigmas. Considering the decades of anti-cannabis messaging promulgated...
How to Advertise Cannabis on Premium Channels
Effective professional marketers know if you want to reach to a target audience, you need to meet them where they are. For cannabis marketers,...














