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Data Analysis: The Consumer Demographics Driving Sales
As legal cannabis becomes increasingly accessible and popular in North America, more brands and retailers are trying to gain precise insights into who their...
A Targeted Approach to Cannabis Consumer Marketing
If the Hollywood stereotype of a typical cannabis consumer ever has been accurate, it certainly isn’t anymore. Over the past fifteen years, the social...
Exhibits, Booth Space, and Other Trade Show Expenses
The United States claims the global title when it comes to conference and exhibition space, with an aggregate of 73.7 million square feet, according...
3 Ways to Break Cannabis Stigmas
Consumption has climbed to record rates in the U.S., but many consumers still harbor dated cannabis stigmas. Considering the decades of anti-cannabis messaging promulgated...
How to Advertise Cannabis on Premium Channels
Effective professional marketers know if you want to reach to a target audience, you need to meet them where they are. For cannabis marketers,...
Let’s Make 2022 the Year of Marketing Collaboration
If there is one thing the past two years have taught us, it’s that we all need to work together. Contrary to Darwinian “survival...
How to Construct a Dispensary Marketing Budget
In business, every expense is—or should be—a calculated investment. Typically, expenditures are based on their predicted effect on the bottom line and estimated as...
3 Cannabis Marketing Myths Powerhouse Brands Ignore
Cannabis-related businesses raised $6 billion in capital during the first half of 2021, three times the amount they earned in the first half of...
Chad Bronstein Hit the Suite Spot with Cannabis MarTech Fyllo
“Ever since I was a little kid, I’ve always been an entrepreneur,” said Chad Bronstein. The affable 34-year-old founder and chief executive officer of...
Stand Out with Digital Marketing
By 2025, the CBD consumer market is projected to generate more than $26 billion in revenue. That means more product selection, but also more...
