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Without Traditional Advertising, Cannabis Brands Turn to Fan Merch
Promotional merchandise, popularly known as “merch,” is a brand extension that up-and-coming cannabis brands cannot afford to ignore.
One of the many obstacles for cannabis...
New York State of Mind: Rosie Mattio Is Redefining the Industry’s Image
For an industry that has been hiding in the shadows for the better part of the past century, it’s no surprise cannabis operators have...
5 Digital Advertising Tactics for Cannabis Dispensaries
As consumers increasingly shift to online ordering, click-and-collect, curbside pickup, and delivery, dispensaries must begin leveraging digital advertising options as part of their retail...
Start Marketing Your Cannabis Business Before You Launch
The cannabis industry is growing at a staggering rate. While there certainly is plenty of fruit left on the tree for newcomers, competition is...
From Sports to Brews to Buds, Campbell Consulting Evolves with the Times
In a cannabis industry that is only beginning to find its feet, the race is on for companies and brands to reach new consumers...
5 Tips for Successful Social Media Campaigns
In a recent virtual workshop for young cannabis entrepreneurs, I said, “You don’t sell a product. You sell a promise; a feeling.” A few...
CDFA Kicks off California Cannabis Promotional Campaign
SACRAMENTO – Got cannabis? The California Department of Food and Agriculture (CDFA) launched its “This is California Cannabis” promotional campaign, offering educational resources and...
How to Reach New Cannabis Consumers
With legalization sweeping across the country, the cannabis category is evolving just like any other successful mainstream market—with scale and diversity. Consumer insights company...
9 Digital Marketing Tips for Standing Out Online
A plethora of cannabis companies dot the current online landscape. Can you really make your brand stand out, increase traffic, and attain a glowing...
The Higher Purpose of Cannabis Gifting
In the spring of 2020, two consumer insights companies, SoapBoxSample and KNow Research, joined forces to explore consumer behaviors, needs, and preferences around the...
