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4 Reasons Why Your Cannabis Brand Could Fail
So, you want to launch a brand. Congratulations! Though there are no hard numbers for cannabis brand failure or success rates, according to the...
Changing Habits: How Cannabis Marketers Are Dealing with COVID-19
Without the ability to leverage advertising on major social media platforms or top search engines like Google, marketing federally-prohibited cannabis products was difficult way...
Product Packaging Is a Powerful Marketing Tool
During my more than twenty years in the business, I’ve learned one of the best returns on marketing investments comes from good signage. Having...
Virtual 4/20 in 2020: We’re Living the Future of Cannabis Cross-Promotion
Celebrities that get high—they’re just like us. Especially when everyone is hunkered down, practicing “safer at home” protocols in an attempt to #FlattenTheCurve and...
Emotional Advertising Has Become the Cornerstone of Branding
As a nation, we came together for a few brief hours. We set aside our political, cultural, economic, and demographic differences, and although we...
The Second Greatest Story Ever Sold
A few months ago, I wrote a piece titled “The Greatest Story Ever Sold,” which became one of the more popular of my columns....
Cannabis and Coronavirus: Marketing Best Practices in a Time of Crisis
We’re all in the middle of navigating the COVID-19 crisis and, in such uncharted territory, many of us are struggling with how to approach...
What’s in a Name? According to Marketing Experts, Everything.
In William Shakespeare’s play Romeo and Juliet, Juliet suggests a name does not determine the nature of the thing to which it is applied:...
Five Key Lessons for Running a Successful Podcast
My podcast obsession began more than a decade ago, with a comic-book-focused show called iFanboy. The hosts, Ron Richard, Conor Kilpatrick, and Josh Flanagan,...
Leveraging the Media for Growth
When it comes to working with the media to create a strong brand, it’s essential to ask yourself “What is our brand?” While many...
