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How Social Media Got Jason Harris Back in the Game
In 2003, the feds stripped me of my business, Jerome Baker Designs, one of the leading glass producers on the West Coast at the...
Tweaking the Message: Crises Present Opportunities for Marketers
In virtually every state that has legalized cannabis in the past five years, overzealous regulations and excessive taxes have created major hurdles to profitability,...
Maintaining Momentum: Now Is the Time to Increase Marketing Efforts
In times of uncertainty, our brains encourage us to do what others do. Our brains don’t care what others actually are doing. They could...
Strengthen Your Brand by Exploring Who, What, and Why
The most notable thing at MJBizCon in December 2019 was the negativity so many visitors and exhibitors expressed about the “Green Rush.” Ever since...
4 Reasons Why Your Cannabis Brand Could Fail
So, you want to launch a brand. Congratulations! Though there are no hard numbers for cannabis brand failure or success rates, according to the...
Changing Habits: How Cannabis Marketers Are Dealing with COVID-19
Without the ability to leverage advertising on major social media platforms or top search engines like Google, marketing federally-prohibited cannabis products was difficult way...
Product Packaging Is a Powerful Marketing Tool
During my more than twenty years in the business, I’ve learned one of the best returns on marketing investments comes from good signage. Having...
Virtual 4/20 in 2020: We’re Living the Future of Cannabis Cross-Promotion
Celebrities that get high—they’re just like us. Especially when everyone is hunkered down, practicing “safer at home” protocols in an attempt to #FlattenTheCurve and...
Emotional Advertising Has Become the Cornerstone of Branding
As a nation, we came together for a few brief hours. We set aside our political, cultural, economic, and demographic differences, and although we...
The Second Greatest Story Ever Sold
A few months ago, I wrote a piece titled “The Greatest Story Ever Sold,” which became one of the more popular of my columns....