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Don’t Be Chevrolet: a Lesson in What NOT to Do with Your Brand
General Motors’ venerable Chevrolet brand is in danger of extinction—and if the golden goose dies, GM will have no one but itself to blame.
Founded...
Influencer Trippy Treez Is Elevating the Industry, One Follower at a Time
The Bottom Line: Model and former accountant Trippy Treez has amassed an audience of almost 300,000 on Instagram and YouTube. “I wanted to elevate...
Support Your Successful PR Strategy with a PR Toolkit
When you have a job to do, there is typically a set of tools you need to get the job done right. The same...
A Lesson for Brands, From Dog-Eat-Dog Political Campaigns
In her book Consumer Democracy: The Marketing of Politics, author Margaret Scammell makes the point politicians are marketed and sold to the public in...
Motive CBD Debuts CBD Product Line for Athletes on NFL Season Kick Off Day
Motive CBD is debuting its extensive product line on the same day the NFL is hosting its 2019 season opener.
The CBD maker is offering...
In-store Promotions Create Brand Loyalty
When it comes to launching any new retail product, branding, awareness, and education are essential for success. This is especially true for one of...
Want Media Attention? Be Newsworthy
The cannabis industry is becoming savvy—retail-, marketing-, and business-savvy. As the industry matures, more companies are developing brands and strategic plans, establishing marketing and...
Cannabis PR Success Starts with Strategy
When you need to drive to a new destination, you look to Google Maps to help find the best route. When you want to...
Branding With Style: Apparel That Speaks to Your Target Market
As cannabis emerges from prohibition, the public image of cannabis users is changing dramatically. Not so long ago, “stoner” and “druggie” stigmas were ever-present...
Love Lists? 7 Amazing Reasons to Read This Marketing Column
Every day, I see hundreds of articles claiming to provide a solution to whatever problem you may encounter in just a few simple steps....