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In-store Promotions Create Brand Loyalty
When it comes to launching any new retail product, branding, awareness, and education are essential for success. This is especially true for one of...
Want Media Attention? Be Newsworthy
The cannabis industry is becoming savvy—retail-, marketing-, and business-savvy. As the industry matures, more companies are developing brands and strategic plans, establishing marketing and...
Cannabis PR Success Starts with Strategy
When you need to drive to a new destination, you look to Google Maps to help find the best route. When you want to...
Branding With Style: Apparel That Speaks to Your Target Market
As cannabis emerges from prohibition, the public image of cannabis users is changing dramatically. Not so long ago, “stoner” and “druggie” stigmas were ever-present...
Love Lists? 7 Amazing Reasons to Read This Marketing Column
Every day, I see hundreds of articles claiming to provide a solution to whatever problem you may encounter in just a few simple steps....
Social Media Tips From GanjapreneurGal Natalie Nicosia
Natalie Nicosia, aka Ganjapreneur Gal, is social media manager for CannaCraft, where she runs the Instagram accounts for absoluteXtracts, Care By Design, and Satori....
WYLD (the Power of a Brand): Encouraging an Adventurous Spirit
(WYLD is one of the companies featured in The Power of a Brand: Lessons From 20 Top Cannabis Companies, in the June issue of...
Willie’s Reserve (the Power of a Brand): Sharing, Caring, and Toking
(Willie's Reserve is one of the companies featured in The Power of a Brand: Lessons From 20 Top Cannabis Companies, in the June issue...
What Makes a Cannabis Brand? The Answer Lies Beyond the Logo
What companies have done a great job with branding?
I really like what Canna Bath Co. has done. They were having difficulties getting products into...
Weekend Unlimited (the Power of a Brand): Strategically Investing in Fun
(Weekend Unlimitied is one of the companies featured in The Power of a Brand: Lessons From 20 Top Cannabis Companies, in the June issue...
