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Cannabis Influencer Kitty Kitty Bang Bang Shares Her Top Tips
Kitty Kitty Bang Bang (@bangkittybang) is a cannabis influencer, advocate, entertainer, model, photographer, and stylist. Her background in performance and musical theater is evident...
Ionic Is Changing the Face of Cannabis and Creating a Social Revolution
Christian Struzan grew up in a time and place where cannabis use no longer was covert or a sign of rebellion.
Ironically, Hollywood—where cannabis was...
Sometimes the Packaging Is the Product
How many readers are over the age of 50? And how many are women? If you fall into these two categories, you’re in luck…this...
Surviving the Harsh Realities of Branding
A few years ago, I had the privilege of speaking at a major cannabis conference about marketing and branding. The room was packed with...
Making the Message Memorable: Marketing Tips for a Highly Regulated Industry
In a highly competitive industry, memorable brands win. Creating a lasting impression in consumers’ minds requires no small amount of outside-the-box thinking—not necessarily “out...
Purple Line Media’s Strategic Approach: Half Rebel, Half Remodeler
Many cannabis entrepreneurs take pride in bucking traditions of the mainstream business world. Sometimes, though, it’s better to tweak a norm than outright defy...
Cannabis Brands Go Hollywood for Celebrity Events
HOLLYWOOD, Calif–With the 2019 awards season underway, cannabis branding is coming down the red carpet alongside mainstream luxury and entertainment brands, basking in the...
To Appeal to Real-World Women, Ditch the Stereotypes
It’s another day at the office, and I’m staring at a request-for-proposal that states the brand’s goal is “to empower soccer moms.” My skin...
Growers Need Brand Identities, Too
Decreased demand, coupled with overproduction, is driving down flower’s price, especially in markets where recreational use is legal. According to New Frontier Data, wholesale...
Cannabrand: Rebranding Cannabis Since 2014
Olivia Mannix lives and breathes cannabis branding 24/7. She founded Cannabrand, the first cannabis branding and marketing agency, in January 2014, during an industry period...