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3 Valuable Marketing Lessons to Borrow from Mainstream CPG
As our industry continues its inevitable—yet agonizingly slow—journey toward becoming a mainstream player in the consumer packaged goods (CPG) sector, marketers in the industry...
The Future of B2B Marketing
Let’s address the elephant in the room: Some people think business-to-business (B2B) marketing is dull and tedious. Compared to consumer marketing, you’re dealing with...
11 Clever Marketing Campaigns with Serious ROI
Some marketing techniques stand the test of time. The best ones often are uncomplicated, sustainable over a long period, and deliver a hefty return...
New Study Reveals Female Cannabis Consumer Motivations for 2025
LONDON – Cannabis marketers who see 50 percent of the population as a homogeneous customer base are destined to disappoint more than they satisfy,...
Blending a Modern Approach With Traditional PR Strategies
Succeeding in today’s fast-paced communications environment requires a tactful integration of traditional and modern public relations (PR) strategies, especially for brands interested in maximizing...
Leaning on Tech for Successful Cannabis Advertising Strategies
Advertising in regulated markets requires more than creativity and compliance. As the industry’s footprint grows across the country, brands face the challenge of standing...
Know the Difference Between PR and Marketing
Public relations (PR) and marketing are distinctly separate activities. Understanding how these public-facing initiatives naturally converge, overlap, and complement each other is critical in...
5 Ways to Grow a Small Business
Growing a business is a massive challenge, even on the best of days, but it’s absolutely a manageable task. You just have to know...
5 Keys for Successful Marketing Partnerships
Today’s cannabis brands are looking for meaningful ways to engage with a generally younger, more tech-savvy, and more sustainability-conscious demographic. This audience evolution goes...
Adam Wilks: Brand Champion
As chief executive officer at Carma HoldCo Inc., Adam Wilks has a seriously enviable job to do each Sunday: sesh out with former World...
