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7 Secrets for Successful Cannabis PR Campaigns
A strong public relations (PR) strategy can elevate a brand, strengthen consumer trust, and address the unique challenges cannabis companies face every day. But...
The Key to Repeat Customers: Implementing a Dispensary Loyalty Program
Historically, customer retention at dispensaries is sub-optimal, making the issue a continuing concern for operators nationwide. A Happy Cabbage study found over a five-year...
The Science of Color Psychology in Business
Using color to influence decisions is nothing new. Ancient cultures incorporated colors into spiritual rituals, healing practices, and emotional conditioning. Today, advanced tools and...
Top Cannabis PR and Marketing Agencies
Public relations (PR) and marketing are related but distinctly separate activities. Understanding how these public-facing initiatives naturally converge, overlap, and complement each other is...
The Art of Storytelling in Marketing
You know that feeling when you’re reading a book that captivates you from the jump and sucks you into the story all the way...
3 Valuable Marketing Lessons to Borrow from Mainstream CPG
As our industry continues its inevitable—yet agonizingly slow—journey toward becoming a mainstream player in the consumer packaged goods (CPG) sector, marketers in the industry...
The Future of B2B Marketing
Let’s address the elephant in the room: Some people think business-to-business (B2B) marketing is dull and tedious. Compared to consumer marketing, you’re dealing with...
11 Clever Marketing Campaigns with Serious ROI
Some marketing techniques stand the test of time. The best ones often are uncomplicated, sustainable over a long period, and deliver a hefty return...
New Study Reveals Female Cannabis Consumer Motivations for 2025
LONDON – Cannabis marketers who see 50 percent of the population as a homogeneous customer base are destined to disappoint more than they satisfy,...
Blending a Modern Approach With Traditional PR Strategies
Succeeding in today’s fast-paced communications environment requires a tactful integration of traditional and modern public relations (PR) strategies, especially for brands interested in maximizing...