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An Ad Man’s Marketing Advice
Advertising is about spotting boundaries and providing novel solutions to both immediate and long-term problems. I’ve been an account manager in the digital marketing...
How to Build Consumer Loyalty
Ask any marketer with a basic grasp of the customer-acquisition process, and they’ll tell you it’s much cheaper to retain an existing customer than...
Negligent Storytelling: The Heart of Cannabis Marketing Failures
Despite its many challenges, cannabis is supposed to be one of the most exciting industries in the modern age.
And make no mistake, safe access...
How Heritage Brands Can Expand Their Reach
In the old days, reputation was everything in the world of cannabis. Without the benefit of government regulation, internet searches, or scientific research, trust...
You Can’t Judge a Book by Its Cover … or Can You?
“You can’t judge a book by its cover.”
I can vouch for that. I’ve read some truly terrible books encased in gorgeous jackets. Sadly, I’m...
Navigating the Weird World of Cannabis Social Media
Brands rely heavily on social media to raise awareness. With relatively low overhead costs and the potential for considerable reach, a robust social media...
Pop-Ups Are a Gateway to Increase Revenue and Grow Relationships
Pop-ups offer many ways for dispensaries, cultivators and manufacturers to amp up revenue and familiarize customers with their products.
Although state and local regulations may...
How to Engage with Gen Z in 2023
The beginning of the legal cannabis industry was defined by excess, and in response, the market catered to the most obvious group that had...
The Importance of Branding for Your Customers in 2023
The cannabis industry has come a long way since Colorado voters decided to legalize recreational use in 2008. In the early days, the novelty of...
6 Cannabis Retail Marketing Predictions for 2023
Cannabis marketing has reached a complicated point in history. The era of adult-use legalization is over a decade old, with more states coming online...
