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How to Find Your Next Job in Cannabis
Despite consistent industry expansion through ongoing legalization efforts across the United States and abroad, news of a turbulent job market in the cannabis sector...
How to Land the Best Insurance Deal
The cannabis industry is growing at a compound annual rate of 25.3 percent in 2023. By 2030, the global market should reach $134.4 billion—up...
Meta Allows CBD Advertising
MENLO PARK, Calif. – Hemp and CBD product manufacturers and sellers are blocked from three fewer advertising channels after Meta Platforms Inc.—parent company of...
The Brand Marketing Struggle Is Real
Every category of brand marketing has its challenges, but cannabis brands may have the most difficult path to success. Pharmaceutical ads in national print...
An Ad Man’s Marketing Advice
Advertising is about spotting boundaries and providing novel solutions to both immediate and long-term problems. I’ve been an account manager in the digital marketing...
How to Build Consumer Loyalty
Ask any marketer with a basic grasp of the customer-acquisition process, and they’ll tell you it’s much cheaper to retain an existing customer than...
The Only Constant Is Change
Here we are, going through another quirky cycle in the cannabis industry. During times of change and downturn, many pause to reflect where they...
How Curaleaf CEO Matt Darin Drives Revenue in a Tough Market
In April, cannabis giant Curaleaf received a disconcerting notification from the New Jersey Cannabis Regulatory Commission (CRC) indicating regulators planned to deny license renewals...
Negligent Storytelling: The Heart of Cannabis Marketing Failures
Despite its many challenges, cannabis is supposed to be one of the most exciting industries in the modern age.
And make no mistake, safe access...
8 Tips to Minimize Cybersecurity Risk
The cannabis industry is not immune to cyberthreats. Many Canadian businesses lost millions after a distributor for the government-operated Ontario Cannabis Store was hit...