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Creating and Leveraging Quality Cannabis Photography
Imagery is one of our most compelling visual marketing tools, it’s a powerful mechanism to influence people instantly. But without the right photography, businesses...
Investing in Cannabis: The Path Forward through the Perfect Storm
As the economy careens toward recession, smart businesses have reached back to a familiar strategy we all leaned into during the pandemic: The Pivot....
Benzinga Cannabis Conference Returns Just When the Industry Needed It Most
Last week, the cannabis industry’s decision-makers descended on downtown Chicago for the Benzinga Cannabis Capital Conference. The bi-annual event is hosted and produced by...
The Key to Brand Differentiation
With decreasing stigma and a growing consumer base, demand for cannabis is spiking nationwide. While this is promising news for the industry as a...
5 Ways to Build a Better Board of Directors in Cannabis
Your board of directors should be a group of seasoned professionals who represent the strategy, direction, and growth behind your company. The group will...
Got Luxury Products? Target Millennials
Now is the time for cannabis brands to prioritize and engage millennials with long-term, luxury aspirations in mind. The consumer group born between 1981...
The Search for America’s Best Cannabis Employers Is Underway
There’s a lot to love about working in the cannabis industry, and most agree the work they do is both gratifying and fulfilling. Luckily,...
Why Cannabis Companies Need a Digital Presence
Cannabis companies work incredibly hard to cultivate their own particular branding, voice, and culture around their products. Communicating their brand effectively and authentically has...
How to Combat Budtender Turnover
Many entry-level retail jobs experience a high turnover rate, and the cannabis industry is no different. Dispensary budtenders are categorized as an entry-level foray...
Cannabis as Wellness: Do All Brands Need to Keep Up?
Before it became the target of racist stigma in the 1920s, cannabis enjoyed centuries of history as a spiritual, medicinal, and holistic facilitator. Today,...
