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A Pandemic Boomerang Hits Legacy Cannabis Markets
Ever since adult legalization took hold across the United States, retail trends and consumer buying habits in the cannabis industry have been something of...
How Are You Running a Business without a CRM?
In an industry generating billions of dollars in revenue, it’s surprising to learn nearly half of marketers have been working with less than $50,000...
How to Generate Hundreds of Qualified Leads
In today’s digital age, online advertising and search-engine marketing are essential tools of the marketing mix. From organic efforts such as content search engine...
America’s Top Cannabis Employers 2022
Today's cannabis employees have high expectations, and the best employers are delivering. Benefits that seemed delightfully surprising in 2018, when mg Magazine published the...
Is Party Sponsorship a Viable Path to B2B Brand Awareness?
It’s no secret that trade shows extend far beyond the speaker stages and expo halls. Ask the majority of professionals where the real deals...
As Capital Dries Up, MSOs Gear Up
The cannabis industry has gone through multiple ebb-and-flow cycles with capital investment over the past decade, but the situation for cash-starved companies in 2022...
Canopy Growth Spins Off U.S. Division
SMITHS FALLS, Ontario – After posting a $2-billion loss for the second quarter, Canopy Growth Corporation is sideloading its American assets into a separate...
How to Survive the Coming Consolidation Feeding Frenzy
Attorney Julie Herzog sees massive consolidation on the horizon, much of it driven by Big Pharma. Companies that aren’t prepared to eat or be...
Here’s What Brands Need to Know About Earned Media
Whether your business is in cannabis or automobiles, earned media is an integral part of sales and growth. You’ve probably participated in it without...
How to Avoid and Work Around Banned Social Media Accounts
As one of the most powerful social media platforms, Instagram is a major opportunity for cannabis businesses to find and interact with their target...