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5 Ways to Build a Better Board of Directors in Cannabis
Your board of directors should be a group of seasoned professionals who represent the strategy, direction, and growth behind your company. The group will...
Got Luxury Products? Target Millennials
Now is the time for cannabis brands to prioritize and engage millennials with long-term, luxury aspirations in mind. The consumer group born between 1981...
The Search for America’s Best Cannabis Employers Is Underway
There’s a lot to love about working in the cannabis industry, and most agree the work they do is both gratifying and fulfilling. Luckily,...
Why Cannabis Companies Need a Digital Presence
Cannabis companies work incredibly hard to cultivate their own particular branding, voice, and culture around their products. Communicating their brand effectively and authentically has...
How to Combat Budtender Turnover
Many entry-level retail jobs experience a high turnover rate, and the cannabis industry is no different. Dispensary budtenders are categorized as an entry-level foray...
Cannabis as Wellness: Do All Brands Need to Keep Up?
Before it became the target of racist stigma in the 1920s, cannabis enjoyed centuries of history as a spiritual, medicinal, and holistic facilitator. Today,...
How to Advertise CBD Products with Major League Baseball
Officials with Major League Baseball (MLB) recently announced they would permit league-approved CBD brands to sponsor teams starting next year. As first reported by...
East Coast Companies Target Key User Groups with Optimism
The West Coast has blazed trails for the American cannabis industry over the past decades, but all eyes now are focused on the emergence...
16 Influential Technology Companies
Ten years ago, having consumed cannabis at least once was enough to qualify job-seekers and entrepreneurs for an industry gig. In a world struggling...
Brands and Profit Margins Driving M&A
In 2021, a record-breaking flurry of merger-and-acquisition (M&A) deals reshaped the cannabis industry. While the pace of M&A activity in 2022 seems unlikely to...
