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How Trade Shows Can Remain Relevant
Having worked the cannabis trade show circuit for several years now, I have excellent insight into marketing via the frontline. At the height of...
15 Data Analysis Resources for Industry-Specific Insight
Data is absolutely essential for the success of any business — especially the retail and manufacturing sectors. Not only is broad market intelligence key...
Divide and Conquer the Market
At the beginning of 2022, the economy took a turn for the worse. A number of factors contributed — the end of pandemic economic...
Finding the Flower Within the Weeds
The green rush for cannabis ignited by adult-use legalization in Colorado and Washington state ten years ago has more and more companies looking to...
Adult Use Is Transforming Customer Dynamics Across the Country
As medical cannabis markets expand to include adult use, history shows demand soars. Brands and dispensaries need to move quickly to capitalize on this...
How to Successfully Navigate an IRS Audit in the Cannabis Industry
IRS audits involving the Bank Secrecy Act (BSA) and the infamous tax code 280E are ramping up throughout the nation, and if operators aren’t...
Instagram vs. Cannabis: Is It Still a War Worth Fighting?
It’s no secret that Instagram has waged war on the cannabis industry. From banned hashtags and safety controls to completely shutting down accounts, the...
Packaging: The Finishing Touch
Product packaging is an extremely important element in expressing a brand. Consumers touch and feel it, they judge it, and they form a deeper...
Tax Breaks Remain Elusive
Of all the challenges cannabis companies face as they fight for survival and market share in 2022, the tax man remains one of the...
7 Cannabis Schools for Continuing and Professional Education
Successful entrepreneurship is characterized by adaptability. As the cannabis industry continues to expand, many skilled professionals are applying their traditional business experience and acumen...
