© 2025 Incunabulum LLC. All rights reserved. mg Magazine is a registered trademark of Incunabulum LLC. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Incunabulum LLC.
Socrates Rosenfeld Is Empowering the Supply Chain and Consumers
Compared to every other legal retail industry, shopping for cannabis products can be a confusing, frustrating experience for consumers, who must wade through ever-changing...
Insider Tips for Social Media Success
Social media is leveling the playing field, providing reach and data previously available only to the cognoscenti. Enthusiasts of all stripes who have immersed...
The Cannabis Industry Is in a Consolidation Phase
I’ve had the good fortune of speaking at several cannabis conferences, usually pontificating on the subjects of branding and marketing. I often began with...
Cannabis Investors Are Back. Now It’s Your Move
When Canopy Growth Corp. offered shares on the Toronto Stock Exchange in April 2014, the Canadian cannabis giant made history as the first federally...
Shifting Behaviors Drive Marketing Opportunities
The events of 2020 fundamentally altered consumer behavior and, in turn, the cannabis industry. To be fair, we knew last year would be transformative...
Human Resources Advice for Launching and Scaling Up
Despite the pandemic, cannabis sales are skyrocketing. Americans spent more than $18 billion on cannabis products in 2020—a 71-percent increase over 2019 revenues. Many...
Marketing: 3 Ways to Ensure Your Brand Stands Out
The legal cannabis industry is having more than a moment. Not only is revenue expected to top $40 billion in sales annually within the...
Three Powerful Strategies for Attracting New Customers
During a tumultuous year that sent thousands of traditional retailers and brands reeling, legal cannabis emerged as a dark horse in the U.S. consumer...
How to Approach the European Cannabis Market
With the American cannabis industry in full-scale growth mode, many companies are in a mad dash to gain a foothold from coast to coast....
Red White & Bloom’s Brad Rogers on Building a Cannabis Brand
Brad Rogers learned about the potency of brand equity early in his career, long before the first sale of legal cannabis took place in...
