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Kris Krane Leaves 4Front for Strategic Communications Firm
NEW YORK – Kris Krane, co-founder of vertically integrated multistate operator 4Front Ventures, has left the company he led for eleven years to pursue...
Clever Marketing Tactics and How to Leverage Them
In the spring of 2017, Lowell Herb Co. made one of the first big viral media splashes in the cannabis industry when it announced...
High Finance: What Makes a Good Acquisition Target?
The cannabis industry is unique in many ways, but it still follows the same basic template every new industry follows as it evolves through...
To Create Fans, Give Cannabis Branding a ‘Soul’
We’ve said it many times on these pages: A brand is more than the sum of its collateral parts. Logo, packaging, marketing materials, advertising...
Colliers: ‘No Stopping Cannabis Real Estate Behemoth’
TORONTO – Cannabis tenants revitalize struggling properties and attract complimentary businesses, according to a new report from international real estate services and investment management...
How to Drive Social Media Engagement with Authenticity
Experts estimate more than 55 percent of the total global population uses social media. A staggering 521 million new users joined social media channels...
14 Cannabis Brand Archetypes
While all brands are bound to play within the rules and regulations of their respective states and municipalities, they must seek creative ways to...
6 Ways to Retain Your Best Employees
The cannabis industry is in a unique position as decades of prohibition give way to spreading legalization. Today, cannabis is far and away the...
How to Manage a Corporate Social Responsibility Program
Last October, I led La Voz reporter Ernest Gurul on a tour of the Lightshade retail location in Denver’s diverse Montbello neighborhood. Gurul’s visit...
A Solution for the Cannabis Advertising Obstacle
As more states legalize recreational and medicinal marijuana and legislators eye legalization on a federal level, cannabis entrepreneurs are poised to see a sharp...