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5 Digital Advertising Tactics for Cannabis Dispensaries
As consumers increasingly shift to online ordering, click-and-collect, curbside pickup, and delivery, dispensaries must begin leveraging digital advertising options as part of their retail...
How to Leverage Your Job Experience to Launch a Cannabis Career
Anyone following the cannabis industry will tell you that it’s quickly going mainstream. It’s a sector offering a broad spectrum of employment opportunities, from...
U.S. Wildfires 2020 – Too Early to Predict Impact on Pricing and Supply
WESTERN UNITED STATES – In Colorado, the 2020 wildfire season will be remembered for the size of its fires. Prior to 2020, the largest...
Cannabis Career Watch | New Hires and Promotions November 6, 2020
Edibles producer Wana Brands promoted two of its directors: Director of Remote Operations Stephanie Daley will assume the role of vice president of market...
Cannabis Career Watch | New Hires and Promotions October 23, 2020
California-based testing laboratory CannaSafe added four new executives to its management team: Vice President of Business Development Todd Geller, Chief Financial Officer Matthew McCormack,...
Building and Leading Creative Teams
Becoming a leader of a newly formed marketing department one week before the nationwide COVID-19 lockdown is a less-than-ideal way to step into a...
Cannabis Trade Federation Adopts DEI Policy
DENVER – In the first move of its kind, the Cannabis Trade Federation (CTF) adopted two expansive proposals governing diversity, equity, and inclusion (DEI)...
Start Marketing Your Cannabis Business Before You Launch
The cannabis industry is growing at a staggering rate. While there certainly is plenty of fruit left on the tree for newcomers, competition is...
Cannabis Career Watch | New Hires and Promotions October 9, 2020
Jodi Gatica joined Colorado-based manufacturer Mile High Labs as vice president of quality. She formerly served as senior manager of quality at Charlotte's Web,...
From Sports to Brews to Buds, Campbell Consulting Evolves with the Times
In a cannabis industry that is only beginning to find its feet, the race is on for companies and brands to reach new consumers...
