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20 Brands With Packaging That’s Outside the Box
While every aspect of the cannabis industry has undergone
major changes in the past five years, none have been more radical than those in
retail packaging....
How Cannabis Brands Can Be Like Apple: Learn to Succeed Using Brand Equity
The world of cannabis is growing up. Consumers are savvy and
sophisticated, and they want more than just being able to buy products they
like. Today’s...
PR and Digital Marketing – the Power Couple of Brand Awareness
Digital marketing provides a solid brand foundation and press relations (PR) amplifies your brand messaging—together they are the power couple of brand awareness. Not...
Instagram Says No Vape Ads for Influencers
MENLO PARK, Calif. – Social media platform Instagram announced on Wednesday that it would no longer allow social media influencers on the platform to...
Cannabis Career Watch | New Hires and Promotions December 20, 2019
Canopy Growth Corporation has appointed David Klein to the position of chief executive officer. In his current role as executive vice president and chief...
How Successful Executives Deal with Cannabis Trade Shows
Several months back we spoke to successful cannabis executives about how they handled traveling for work. Traveling to events is only half the battle....
Creating the Perfect Budtender
Often referred to as budtenders, employees who interact directly with dispensary customers are the face of the industry. They shape the consumer experience. Managers...
High Times Teeters on Edge of Extinction
LOS ANGELES – Forty-five-year-old High Times magazine, the revered elder statesman of cannabis publications, may cease to exist within a year unless parent company...
Cannabis Career Watch | New Hires and Promotions November 29, 2019
Healthcare technology firm Gofire, Inc. appointed Joe Hodas to the position of chief executive officer, a role most recently filled by Gofire Co-founder Peter...
Banking on Financial Reform for the Cannabis Industry in 2020
For an industry that topped $10 billion in sales in 2018,
it’s hard to believe cannabis companies still rely on bags of cash to conduct
their...