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What Is PR and Why Do I Need It?
I am going to go out on a limb and guess that as a cannabis business owner, someone along the way has said you...
10 Steps to Successful Cannabis Social Media Marketing
Be social.
It’s not enough just to show up anymore. You have to be social. Engage with followers directly. Ask them questions, respond promptly to...
Next Generation Marketing: How to Utilize Brand Ambassadors
In the ever-evolving landscape of cannabis, market competition is becoming fiercer. To stay ahead of the curve, many companies are turning to marketing tactics...
10 Cannabis Instagram Influencers You Need to Follow Now
In the digital age, companies must take their message directly to the masses.
Cannabis companies, especially. Shut out of many traditional forms of advertising, brands...
Craft a Brand That Is Unique, Compelling, and Credible
For the past few years, I’ve been advocating the need for cannabis companies to actively pursue a more mainstream, disciplined approach to brand-building. There’s...
Employee Handbooks: A Guide for Cannabis Employers
For any business just getting started with employment policies and procedures, the prospect of drafting an employee handbook can be intimidating. Horror stories about...
Shine Papers Mines Digital Gold With ‘Shine Day’ Annual Promotion
With its twenty-four-karat gold rolling papers crafted from edible gold, standing apart from the crowd is something Shine Papers does very well. Which is...
Social Media Marketing: How Cannabis Companies Reach the Masses
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The late, great screenwriter and novelist William Goldman famously quipped, “Nobody knows anything... Not one person in the entire motion picture...
Embrace Social Media to Tell Your Brand’s Story
In a 2015 global research work, marketing professor Neil Granitz of California State University Fullerton wrote about the ways in which people interpret their...
‘Big Data’ Gets Bigger
Data will power the future of the cannabis industry. Two recent high-profile partnerships highlight the value of accurate consumer insight.
In one, cannabis data analytics...