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Tag: cannabis business strategy
Gotham Launches Accelerator; First Cohort to Support Black-Owned Cannabis Brands
NEW YORK -- Dispensary concept chain Gotham launched the Gotham Growth Project (GGP), a business accelerator program designed to support growth-stage cannabis consumer brands from...
Cannabis Grows Up: Why 2025 Marked the Industry’s Turning Point
For years, legal cannabis behaved like a precocious teenager — full of ambition but fueled by optimism more than discipline. In 2025, that adolescence ended. Price compression, oversupply, and tighter capital forced operators to confront hard truths about efficiency, quality, and sustainability. The result? A more mature industry trading hype for resilience and learning how to earn legitimacy instead of chasing it.
What Cannabis PR Gets Wrong and How Brands Can Fix It
Too many cannabis brands chase prestige coverage that doesn’t reach the people who matter. Effective PR isn’t about hype. It’s about aligning strategy with business goals and telling stories that build lasting credibility. The trouble starts when brands treat any coverage, anywhere, as a win. A story in a publication your audience will never see is not
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4 Secrets to Scaling a Cannabis Business
Scaling a business is always a high-stakes endeavor but the risks are magnified in the legal cannabis space, where every business is in perpetual...