©2026 Incunabulum LLC. All rights reserved. mg Magazine is a registered trademark of Incunabulum LLC. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with prior written permission.
Tag: cannabis consumer trends
2026 Cannabis Marketing Playbook: Consumer Shifts You Can’t Ignore
As operators finalize their 2026 plans, fresh data shows cannabis consumers are changing in ways that directly impact marketing, product development, and retail strategy. From the rise of wellness and discreet formats to the growing demand for personalization, digital-first shopping, and founder-led authenticity, here’s what today’s consumers expect and how brands can adjust for the industry’s next era.
Rewriting the Rules: Women and the New Cannabis Market
The legal cannabis industry traditionally has been overwhelmingly male-dominated in leadership, marketing, and consumer base. But as more women enter the space — or...
Why Women Are the Power Players in Cannabis — As Consumers and Entrepreneurs
A report released by the National Institute on Drug Abuse (NIDA, a division of the National Institutes of Health) in 2024 confirmed what many...
Cannabis Not Suffering Retail Inflation
If you’ve been to the grocery store lately, you’ve probably noticed prices creeping up. The increase is directly caused by a recent spike in...
Quantitative Cannabis Data Is Crucial, But Why Stop There?
When it comes to market research, quantitative data is king.
Marketers want to dive deep into numbers to inform their company’s next steps.
How many people...