©2026 Incunabulum LLC. All rights reserved. mg Magazine is a registered trademark of Incunabulum LLC. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with prior written permission.
Tag: cannabis marketing strategy
2026 Cannabis Marketing Playbook: Consumer Shifts You Can’t Ignore
As operators finalize their 2026 plans, fresh data shows cannabis consumers are changing in ways that directly impact marketing, product development, and retail strategy. From the rise of wellness and discreet formats to the growing demand for personalization, digital-first shopping, and founder-led authenticity, here’s what today’s consumers expect and how brands can adjust for the industry’s next era.
5 Essential Strategies from Leading Cannabis PR Agencies
As the cannabis industry matures, PR and marketing demand greater discipline, credibility, and accountability. We asked a group of respected agencies to share what operators need to know about earned media, attribution, trust-building, and sustainable growth and how to make smarter decisions in a regulated market.
5 Tips for Maximizing Your Cannabis Advertising Budget
Five practical strategies cannabis brands and retailers can use to stretch their ad spend and generate stronger ROI in regulated markets.
Packaging: the Trojan Horse of Cannabis Branding
Cannabis packaging is getting personal. Today's savviest brands use design to build trust, reflect values, and make the plant feel right at home in everyday life.