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Tag: controlled environment
Why Cannabis Must Embrace Data-driven Operations
In an increasingly competitive landscape, “good enough” is no longer a sustainable business strategy. As cannabis transitions into a true consumer packaged good, the contrast between patchwork processes and precision systems has never been more consequential. Scaling isn’t just about producing more; it’s about producing consistently. Ed Wells examines the critical role of data-driven tools in cultivation and post-harvest operations. His conclusion? Embracing operational rigor is not a departure from cannabis culture, but the essential evolution needed to protect craftsmanship while ensuring long-term success at scale.