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Tag: customer acquisition
Marketing Comms: Overlooked Opportunities and Low-Hanging Fruit
For many operators in the industry struggling to survive, marketing has become all but an afterthought.
It’s easy to play the blame game here: illicit...
Dispensary Customer Trends for a Strong Close to Q3
Despite the post-pandemic decline in sales, the cannabis industry is still projected to reach north of $30 billion by the end of 2022 while...
Why Cannabis Companies Need a Digital Presence
Cannabis companies work incredibly hard to cultivate their own particular branding, voice, and culture around their products. Communicating their brand effectively and authentically has...
3 Cannabis Marketing Myths Powerhouse Brands Ignore
Cannabis-related businesses raised $6 billion in capital during the first half of 2021, three times the amount they earned in the first half of...
Three Powerful Strategies for Attracting New Customers
During a tumultuous year that sent thousands of traditional retailers and brands reeling, legal cannabis emerged as a dark horse in the U.S. consumer...