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Tag: David Elias
Start Marketing Your Cannabis Business Before You Launch
The cannabis industry is growing at a staggering rate. While there certainly is plenty of fruit left on the tree for newcomers, competition is...
Worth a Thousand Words: An mg Magazine Retrospective
Business-to-business publications perform a vital role in every industry, reflecting not only the products, places, and people composing the community, but also the community’s...
Commemorating LGBT Pride in 2020
Los Angeles, California-based, non-profit group Christopher Street West organized what is believed to be the world’s first permitted parade advocating for gay rights. The...
Lowell Herb Co. CEO David Elias Builds a Bull Market Out West
For all the talk about vertically-integrated companies with deep pockets moving in to dominate the cannabis industry, leave it to a lean-and-mean upstart with...
Making the Message Memorable: Marketing Tips for a Highly Regulated Industry
In a highly competitive industry, memorable brands win. Creating a lasting impression in consumers’ minds requires no small amount of outside-the-box thinking—not necessarily “out...