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Enhancing Email to Improve Engagement

I’m just going to be blunt: Nobody wants to read your marketing email. Consider the average inbox. Whether the account is personal or corporate, it...
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Brace for Impact: 420 Likely to Set New Retail Records

In the cannabis industry, no day is more anticipated than April 20, or “4/20” in the vernacular. Often referred to as the industry’s “high...
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The Essential Guide to Email Marketing in 2024

Despite proclamations about the next seismic shift in business technology disrupting everything you know, email marketing remains at the top of the food chain...
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Marketing Comms: Overlooked Opportunities and Low-Hanging Fruit

For many operators in the industry struggling to survive, marketing has become all but an afterthought. It’s easy to play the blame game here: illicit...

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