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Tag: Featured Story
Top Exhibit Designs from MJBizCon 2024
mg Magazine’s List of the Most Noteworthy Booth Designs
After MJBizCon 2024, one thing was clear: Companies raised the bar with exhibit designs that were...
From Budtender to Brand President
In 2019, I left a well-paying corporate career to work as a budtender in Denver. People thought I was nuts, trading in my comfortable...
Building a Bank of Trust with Communication
It’s an unfortunate fact that today we live in an age of rampant mistrust. Thanks to social media and digital communication, misinformation is easy...
The Art of Storytelling in Marketing
You know that feeling when you’re reading a book that captivates you from the jump and sucks you into the story all the way...
3 Valuable Marketing Lessons to Borrow from Mainstream CPG
As our industry continues its inevitable—yet agonizingly slow—journey toward becoming a mainstream player in the consumer packaged goods (CPG) sector, marketers in the industry...
Executive Insight with RAW Rolling Papers CEO Josh Kesselman
Of all the challenges companies face in the competitive United States market, building brand allegiance is one of the most daunting. Consumers, both new-to-the-plant...
11 Clever Marketing Campaigns with Serious ROI
Some marketing techniques stand the test of time. The best ones often are uncomplicated, sustainable over a long period, and deliver a hefty return...
Missed Opportunities in Cannabis Social Equity
The rapid growth of the cannabis industry has been accompanied by a pressing need to address the historical injustices of federal prohibition and provide...
Networking: Playing the Long Game the Right Way
The cannabis industry may be growing rapidly, but it remains a close-knit professional community where who you know matters. Ancillary businesses—also known as non-plant-touching...
New Study Reveals Female Cannabis Consumer Motivations for 2025
LONDON – Cannabis marketers who see 50 percent of the population as a homogeneous customer base are destined to disappoint more than they satisfy,...
