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Tag: Featured Story
FDA Inaction Fuels Illicit Hemp Market, Harms Farmers, Industry Tells Congress
WASHINGTON – The U.S. Food & Drug Administration’s failure to regulate hemp consumables after Congress legalized the plant in 2018 has led to proliferation...
Think different: Cannabis Branding Lessons I Learned at Apple
What Apple taught me about cannabis branding and customer experience
I worked with Steve Jobs. Well, not really. I worked at Apple while Jobs was...
Social Media Strategies for Cannabis Brands: What Works in 2025
A successful cannabis social media strategy requires more than just regular posting. It’s a careful balance of consistency, creativity, and strict compliance with platform...
Rewriting the Rules: Women and the New Cannabis Market
The legal cannabis industry traditionally has been overwhelmingly male-dominated in leadership, marketing, and consumer base. But as more women enter the space — or...
High Stakes: Texas Hemp War Heats Up
AUSTIN, Texas – A new poll conducted by Baselice & Associates on behalf of the Hemp Beverage Alliance, U.S. Hemp Roundtable, and Bayou City...
Say It with Weed: Edible Arrangements® Bites into Hemp
ATLANTA – The company that rules the market in fruit bouquets has branched into a wholly different kind of deliverable treat. Edible Brands®, the...
An American Eye on the Final Spannabis in Barcelona
BARCELONA – Spannabis has earned a reputation around the world as Europe’s premiere cannabis expo. Americans familiar with the domestic trade-show circuit might compare...
How International Cultivators Can Tap into Germany’s Cannabis Market
On April 1, 2024, Germany implemented the Cannabis Act (CanG), which reclassified cannabis as a non-narcotic. The legislation made medical cannabis more accessible to...
How Joyful Marketing is Transforming Brand-Consumer Relationships
Headlines have been dominated by fear and outrage for too long — especially in the cannabis industry, where regulatory instability has caused distress. Today’s...
Why Women Are the Power Players in Cannabis — As Consumers and Entrepreneurs
A report released by the National Institute on Drug Abuse (NIDA, a division of the National Institutes of Health) in 2024 confirmed what many...
