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High Spirits: Branding Cannabis Beverages the Right Way

Dry January, sober-curious, mindful drinking… The list of contemporary slang for reducing alcoholic beverage consumption grows lengthy, indicating just how devoted people are to...
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Entertainment and Media’s Role in Shaping the Cannabis Industry

Changes in public depictions of the plant and those who enjoy it are playing a pivotal role in shaping consumers’ outlook and behavior. From...
Cannabis Pre-rolls With Reflections on an Artisan Green Background

The Key to Building Better Pre-Rolls

Thanks to their convenience and portability, pre-rolls are enjoying increased market share, accounting for 15.3 percent of sales in the United States and one-third...
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6 Tips for Creating an Irresistible Media Kit

As public relations professionals, my team’s job is to land media coverage for our clients. To push stories forward and achieve the best possible...
Farnsworth Fine Cannabis mg Magazine

Elegance and Style

After working as an art director and photo director for hip hotelier André Balazs, Alexander Farnsworth had high-minded dreams of applying his talents to...
financial impact

The Financial Impact of Cannabis Rescheduling

Ever since August 2023, when the Department of Health and Human Services (HHS) recommended moving marijuana to a less-restrictive schedule under the federal Controlled...
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Enhancing Email to Improve Engagement

I’m just going to be blunt: Nobody wants to read your marketing email. Consider the average inbox. Whether the account is personal or corporate, it...
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Personalizing Dispensary Sales with Artificial Intelligence

Integrating recommendation platforms driven by artificial intelligence (AI) changes the game for retailers, allowing them to leverage data to enhance the customer experience and...
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3 Smart Money Moves for Cannabis Industry Professionals

The world of finance can feel like a bit of a wild ride for professionals working in the cannabis space. Because of the unique...
US Reschedules Cannabis

It’s Official: DOJ Proposes Rescheduling Cannabis

WASHINGTON – It’s official: On Thursday, the Department of Justice (DOJ) proposed moving cannabis from Schedule I to Schedule III under the Controlled Substances...

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