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Tag: Featured Story
The Key to Building Better Pre-Rolls
Thanks to their convenience and portability, pre-rolls are enjoying increased market share, accounting for 15.3 percent of sales in the United States and one-third...
6 Tips for Creating an Irresistible Media Kit
As public relations professionals, my team’s job is to land media coverage for our clients. To push stories forward and achieve the best possible...
Elegance and Style
After working as an art director and photo director for hip hotelier André Balazs, Alexander Farnsworth had high-minded dreams of applying his talents to...
The Financial Impact of Cannabis Rescheduling
Ever since August 2023, when the Department of Health and Human Services (HHS) recommended moving marijuana to a less-restrictive schedule under the federal Controlled...
Enhancing Email to Improve Engagement
I’m just going to be blunt: Nobody wants to read your marketing email.
Consider the average inbox. Whether the account is personal or corporate, it...
Personalizing Dispensary Sales with Artificial Intelligence
Integrating recommendation platforms driven by artificial intelligence (AI) changes the game for retailers, allowing them to leverage data to enhance the customer experience and...
3 Smart Money Moves for Cannabis Industry Professionals
The world of finance can feel like a bit of a wild ride for professionals working in the cannabis space. Because of the unique...
It’s Official: DOJ Proposes Rescheduling Cannabis
WASHINGTON – It’s official: On Thursday, the Department of Justice (DOJ) proposed moving cannabis from Schedule I to Schedule III under the Controlled Substances...
Embracing Synthesized Ingredients
The cannabis industry stands at a pivotal juncture. Echoing the transformative strides made by consumer packaged goods (CPG) industries including food and beverages, cannabinoid...
5 Tips for B2B Social Media Success
Social media marketing is a must for most companies, regardless of how many hurdles the technology may bring. Many people have spoken about the...