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Tag: Featured Story
As the Lawsuits Turn: A Tale of Two Catalyst Cannabis Cases
Et tu, counselor?
That might have been the thought running through the mind of Elliot Lewis, chief executive officer of Catalyst Cannabis, when he filed...
American Cannabis Consumption Hits All-Time High
WASHINGTON – Fifty-percent of American adults have tried cannabis, according to a recent Gallup report, marking the highest point since the polling organization conducted...
4 Things You Can Do to Move Your Business Forward Right Now
We’re about a year into what is undoubtedly the most challenging stretch the cannabis industry has faced since the legalization movement began.
The initial hype...
How Free Samples Trigger Curiosity and Drive Brand Loyalty
The allure of free samples is hard to resist. Who doesn’t love single-serve cups of chips and salsa at no charge? Hands down, the...
510-Thread Batteries Are Not the Future of Vaping
Since 510-thread batteries first became ubiquitous in the cannabis industry more than a decade ago, they have been lauded as a reasonable standard that...
4 Ways Going Green Can Boost Your Bottom Line
Research published in the journal Energy Policy found annual carbon emissions from inefficient indoor cannabis cultivation in the U.S. are similar to emissions produced...
The 3 Different Market Types Need Different Data
Only three states in the United States have no program in place for legal medical or recreational cannabis, leaving the rest of the country...
Unleashing the Mighty Power of Intellectual Property
After Atlanta pharmacist Dr. John Pemberton invented the recipe for Coca-Cola in 1886, sales for the first year totaled about $50. Two years later,...
Industry Evolution & Craft Revolution
Several years ago, I worked with a marketing team that wanted to convey their company’s technology was driving evolution in their industry. The tagline...
Filling a Brand-Focused Gap in a Saturated Market
The rise of honest-to-goodness brands has ushered in incredible improvements for numerous stakeholders throughout the cannabis industry. Brand differentiation helped producers set themselves apart,...
