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Tag: Featured Story
Marketing: 3 Ways to Ensure Your Brand Stands Out
The legal cannabis industry is having more than a moment. Not only is revenue expected to top $40 billion in sales annually within the...
How to Create a Dynamic Salesfloor
The pandemic accelerated the retail sector’s adoption of ecommerce, some pundits say by as much as five years. A recent survey by Big Commerce...
International Standards Body Develops New Cannabis Standards
W. CONSHOHOCKEN, Pa. – In yet another sign of growing mainstream acceptance of the cannabis industry, globally recognized voluntary standards body ASTM International’s cannabis...
Three Powerful Strategies for Attracting New Customers
During a tumultuous year that sent thousands of traditional retailers and brands reeling, legal cannabis emerged as a dark horse in the U.S. consumer...
Myth-Busting: Are ‘Strain-Specific’ Cannabis Edibles Effective?
When I explain the science behind the sleep brand dreamt people frequently ask “What strain are you using? Indica, right? Indicas are for sleep.”...
How to Approach the European Cannabis Market
With the American cannabis industry in full-scale growth mode, many companies are in a mad dash to gain a foothold from coast to coast....
Dispensary Design Trends for 2021
My first dispensary design assignment for mg Magazine in early 2019 took me into the affluent Los Angeles neighborhood of Woodland Hills to profile...
Red White & Bloom’s Brad Rogers on Building a Cannabis Brand
Brad Rogers learned about the potency of brand equity early in his career, long before the first sale of legal cannabis took place in...
For Effective SMS Marketing, Pick the Right Approach
Marketing email open rates typically average between 15 percent and 25 percent. While the method is the most widely employed means of customer contact,...
Cannabis Nanoemulsions Explained, Finally
“Nano” has become one of the latest buzzwords appearing on cannabis packaging, but consumers and companies are confused about what the word really means....
