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Tag: Featured Story
To Create Fans, Give Cannabis Branding a ‘Soul’
We’ve said it many times on these pages: A brand is more than the sum of its collateral parts. Logo, packaging, marketing materials, advertising...
Cannabis Not Suffering Retail Inflation
If you’ve been to the grocery store lately, you’ve probably noticed prices creeping up. The increase is directly caused by a recent spike in...
Colliers: ‘No Stopping Cannabis Real Estate Behemoth’
TORONTO – Cannabis tenants revitalize struggling properties and attract complimentary businesses, according to a new report from international real estate services and investment management...
Potential Municipal, State Bankruptcy Crisis Could Help End Prohibition
Financial institutions in the United States, including state-chartered banks, are inextricably intertwined with the federal banking system and federal law. Since cannabis is considered...
Home Values Soar in Legal States
ST. LOUIS – Consumers aren’t the only ones getting high in legal states. According to a new report from nationwide brokerage service Clever Real...
How to Drive Social Media Engagement with Authenticity
Experts estimate more than 55 percent of the total global population uses social media. A staggering 521 million new users joined social media channels...
14 Cannabis Brand Archetypes
While all brands are bound to play within the rules and regulations of their respective states and municipalities, they must seek creative ways to...
Canadian Ingenuity Informs International Dispensary Designs
As the industry matures, one of the most noticeable trends is a shift toward high-end dispensary designs. In many jurisdictions, shops no longer are...
Equity Trade Certification Provides Banner for Communities of Color
“I’ve always been around the business of cannabis. My family grew weed in the basement and sold it on the street,” said Tre Hobbs,...
Achieving True Social Equity Requires Changing the Cannabis Culture
It’s no secret the cannabis industry is off-balance when it comes to people of color and business ownership. In 2017, an estimated 12 percent...